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Privacy Policy

1. Introduction

Alicia Moore recognizes the importance of protecting the privacy of your personal data. We have instituted strict policies and security measures to protect the information you provide us.

The purpose of this privacy policy is for you, as a customer to learn how Alicia Moore handles your personal data and for you to be able to feel secure that the processing is being carried out in accordance with the General Data Protection Regulation and other applicable data protection law. The privacy policy also describes your rights vis-à-vis us and how you can enforce those rights. By purchasing or receiving our products/services, you confirm that you have read and understood the content of this privacy policy.

This privacy policy is aimed towards you as a customer belonging to one or more of the following categories.

  • Etail customers (customers that shop online)
  • Newsletter subscribers

    2. Who is responsible for the processing of your personal data?

    The Spanish company Alicia Moore

    You may contact Alicia Moore at any time, please find our contact details below.

    Phone: +34 619 88 08 67


    3. Categories of data processed, purpose, and legal basis for processing

    3.1 General

    Below is a summary of the categories of data that we process, the purposes of processing the data, and on what legal basis we are processing your data.

    3.2 Etail Customers

    When you purchase a product online your name, e-mail, phone number, shipping address, and billing address (including street name, zip code, city, and country) are used to process your order. The data is also processed so that Marlow can process any returns, exchanges, and complaints as well as communicate with you regarding any questions or comments you may have regarding the product(s). The phone number is collected so that we can send a text message to you when the product(s) have arrived at your pick-up place. The legal basis for the processing is that it is necessary in order for Alicia Moore to fulfill its contractual obligations towards you.

    Your purchase history is also stored so that Marlow can process any returns, exchanges, and complaints as well as communicate with you regarding any questions or comments you may have regarding the product(s). the legal basis for the processing is a balancing of interests where Alicia Moore’s legitimate interest is to facilitate the administration of returns, exchanges, and complaints.

    Information regarding returns is also stored for accounting purposes. This storing is based on Alicia Moore's legal obligations.

    Your contact details may also be processed for direct marketing purposes, namely to keep you informed via e-mail or other messenger services of products, special events, or promotions. The legal basis for the processing is a balance of interests where our legitimate interest is to market our products to existing customers.

    Payments made for purchases on Alicia Moore’s website are processed by a third-party payment service and such a third party is the controller of the credit card information and other information relating to the payment. Marlow does not collect or store any payment information.

    3.4 Newsletter subscribers

    If you have subscribed to our newsletters, we will use your e-mail to send out the newsletter. Your IP address will also be collected in order to send marketing based on geographic location, such as country or city. The legal basis for this processing is that it is necessary to fulfill a contractual obligation, namely the providing of the newsletter. The newsletter will be sent to you until you unsubscribe to the service.

    Direct marketing, other than the newsletter itself can be sent to newsletter subscribers on the same basis as Etail and Retail customers who are not Account Holders.

    3.6 Anonymized data

    It can be noted that we may also use anonymized data for statistical purposes.

    4. Does Alicia Moore share your information with others?

    Alicia Moore does not sell or rent our customers’ personal data to any other entity.

    We may share your data with affiliated companies including other companies within the Alicia Moore group, joint ventures, franchisees, and licensees. 

    5. Transfers outside of the EU/EES

    Alicia Moore may also share your data with selected suppliers who perform functions on our behalf such as fulfilling orders and delivery of orders, processing payments, carrying out promotional services or data management, to maintain our website, to distribute e-mails, to send out our newsletter, to provide client communications and to manage our customer database. As necessary, the personal data you provide to us may be processed by these third parties, solely on Alicia Moore’s behalf and in accordance with Alicia Moore’s instructions as the data processor. We do not authorize any of our suppliers to make any other use of your personal data.

    If Alicia Moore and/or its subsidiaries are subject to an actual or potential merger or acquisition or similar transaction, we may share your data with a potential and actual buyer(s) and their financial and legal advisers, subject to such third parties undertaking appropriate confidentiality.

    Alicia Moore may also disclose your personal data to a public authority where Marlow is obligated to do so by law. In the event all or part of Alicia Moore’s operations are sold, Alicia Moore may transfer your personal data to a potential purchaser of the business.

    6. How long do we keep your data?

    We may share your data with our selected suppliers, who may process your data in countries both inside and outside of the EU/EES when performing functions on our behalf as set out in section 4 above.

    Please note that countries outside of the EU/EEA may not provide an adequate level of protection for your personal data. Alicia Moore has however taken appropriate safeguards to ensure that the receiving parties of your data in countries outside of the EU/EEA shall provide an adequate protection of your data. Such safeguards may be that the receiving party has joined the Privacy Shield (if the receiving party is a company established in the United States) or that the receiving party has signed so-called standard data protection clauses adopted by the EU Commission. Please contact us at if you want further information on what safeguards have been taken and if you want a copy of such safeguards.

    6.1 General

    Notwithstanding anything to the contrary herein, Alicia Moore reserves the right to keep and process your personal data in accordance with this policy to the extent necessary to perform our contractual obligations to you, and to the extent we are required to process your data by law or in order to defend ourselves in a dispute, to prevent fraud or abuse, or to enforce our Terms and Conditions.

    6.2 Email Customers

    Your e-mail may be saved for up to 12 months from the last purchase for direct marketing purposes, subject to your ongoing right to opt-out. Thereafter it shall be deleted.

    Purchase history (i.e. name, contact information, and purchase data) will be stored during the return and exchange period for the purpose of administrating returns and exchanges.

    If you make a complaint Alicia Moore may save your data to the extent necessary to handle the complaint. Alicia Moore may also save the complaint information as such for the remaining period under which the customer is entitled to make a complaint in order to prevent a customer from filing two complaints and being compensated twice for the same defect.

    The information regarding return for accounting purposes shall be stored as long as legally required by applicable law.

    6.4 Newsletter subscribers

    The information can be saved as long as you do not unsubscribe from the newsletter but no longer than three years from the subscription date unless you confirm that you want to keep receiving the newsletter.

    7. Your data subject rights

    In this section 7, we have summarized your data subject rights to request access, portability, rectification, erasure of your personal data, to restrict the processing of your personal data, to object to processing, and your right to lodge a complaint with the supervisory authority.

    If you want to exercise your rights, please send us an e-mail to Please note however that if you want to lodge a complaint with the supervisory authority, you need to contact the authority directly.

    Right of access

    You have the right to obtain confirmation of whether personal data concerning yourself is being processed and, where that is the case, access to the personal data and information regarding, inter alia, the purpose of processing, the categories of personal data concerned, the categories of recipients to whom your data have been or will be disclosed, and the envisaged period of time for which personal data will be stored (or the criteria for determining this).

    Right of rectification

    You have the right to request rectification of inaccurate personal data concerning yourself, and to complete incomplete data.

    Right of erasure

    Under certain circumstances, you are entitled to request that we erase your personal data or restrict our processing of your data, namely in the following events.

    • When it is no longer necessary for us to process your data taking into consideration the purposes for which it was collected.
    • When our processing is based on your consent and you have withdrawn your consent, there is no other legal basis for the processing of your data.
    • When our processing of your data is based on a legitimate interest legal basis and you object to such processing, and there is no overriding legitimate ground for our processing.
    • When you have objected to our processing of your data for direct marketing purposes.
    • When your personal data has been unlawfully processed.
    • When the personal data must be erased for compliance with a legal obligation that applies to us.
    • When the personal data collected concerns a child (under 13 years of age) in relation to the offer of information society services.

    Right to objection – direct marketing and profiling

    You have the right to object at any time to our processing of your personal data for direct marketing purposes, which includes profiling to the extent that it is related to such direct marketing. If you object to our processing of your personal data for direct marketing purposes, including profiling, we will cease such processing of your data.

    Data portability

    If our processing is based on your consent or if the processing is necessary for our performance of a contract with you, you have the right to request that the data which you have provided to us shall be provided to you in a structured, commonly used, and machine-readable format and you also have the right to transmit such data to another controller.

    Right to lodge a complaint with a supervisory authority

    Please note that if you consider the processing of your data to be in violation of applicable data protection laws, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence or the place of the alleged infringement (see

    8. How do I unsubscribe from Alicia Moore's newsletters and emails?

    If you no longer wish to receive our newsletters or other e-mails, you can unsubscribe as indicated in the particular communication, i.e. by using the unsubscribe link which is included on all newsletters and other e-mails. You may also contact us at

    9. Is it mandatory to provide personal data?

    Certain personal data is required to provide in order for you to access certain services. For example, to create an account on the website. The provision of mandatory data is necessary for Alicia Moore to be able to fulfill our contractual obligation to you, for example processing your order, or fulfilling the account services.

    When you purchase our products in our physical stores, you do not have to provide any personal data.

    10. Children’s privacy and legal purchase age

    Alicia Moore does not wish to collect personal information from anyone under the age of sixteen (16). If you are under eighteen (18), we require that you inform and get your parents’ or guardians’ consent before purchasing anything or provide any personal data to us at or any other website related to Marlow.

    11. Cookies

    We use cookies on our website. Please see our separate policy for cookies, which you can find on our website.

    12. Modification

    Alicia Moore reserves the right to occasionally make changes to our privacy policy or practices. We will post the updated policy on our website, and thus we encourage you to review this page from time to time.

    Last modification date: February 7th, 2022


    To make this website work properly, and to provide the most relevant products and services to our site visitors and registered users, we place small data files called cookies on your device. This policy provides you with information about cookies and how to control them for this website

    What is a Cookie?

    A cookie is a small text file that a website saves on your computer or mobile device when you visit the website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie, to develop a record of the user’s online activity. Cookies on this site may be delivered in a first-party (set by the Alicia Moore website) or third-party (set by another website) context and may also be set in association with emails you receive from us.

    Cookies help us enhance your experience when using the website. They also help us understand how people use our site, such as which pages are most popular, so that we can better serve our site visitors and registered users.

    Cookies Used on This Site

    In this section you can find an overview of the cookies we use:

    Essential Cookies
    These cookies are essential for enabling user movement around our website and providing access to features such as your profile and purchases, registered users-only resources, and other secure areas of the website. These cookies do not gather information about you that could be used for marketing purposes and do not remember where you have been on the internet. This category of cookies cannot be disabled. 

    The list below provides more information about these cookies.:

      • Cookies that identify or authenticate our users;
      • Cookies that temporarily store certain user data (such as online form content);
      • Cookies that store certain user preferences (e.g., search settings or language settings);
      • Cookies that store data to ensure smooth playback of video or audio content;
    1. The cookies under p. 1 above are stored on your device and expire after a period between 24 hours up to 365 days.
    2. Analytics Cookies
      We use Google Analytics cookies to collect information about how visitors use our website. These cookies collect information in the aggregate to give us insight into how our website is being used. We anonymize IP addresses in Google Analytics, and the anonymized data is transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. Google Analytics cookies are stored on your device and expire after a period of 356 days.
      To view an overview of the privacy of your Google Analytics cookies please go here:
      You may install a Google Analytics Opt-out Browser Add-on by going here:
    3. Marketing Cookies
      We also use a marketing database management program that deploys a cookie when a user interacts with a marketing communication, such as a marketing email or a marketing-based landing page on our website. This cookie collects personal information such as your name, which pages you visit on our website, your history arriving at our website, your purchases from Alicia Moore, and the like. Collected information is used to evaluate the effectiveness of our marketing campaigns or to provide better targeting for marketing. The following table provides more information about this cookie.
      The cookies under p. 3 above are stored on your device and expire after a period of up to 2 years.
      You can block these cookies by deleting these cookies through your browser settings.
    4. Third-Party Websites' Cookies
      Third-party cookies are cookies set by someone other than the website owner for purposes such as collecting information on user behavior, demographics, or personalized marketing. When using our website, you may encounter embedded content, or you may be directed to other websites for such activities as surveys, to make payments, etc. These websites and embedded content may use their own cookies. We do not have control over the placement of cookies by other websites, even if you are directed to them from our website.
    5. How to Control and Delete Cookies    Many of the cookies used on our website and through emails can be controlled by disabling the cookies through your browser. To disable cookies through your browser, follow the instructions usually located within the “Help,” “Tools” or “Edit” menus in your browser. Please note that disabling a cookie or category of cookies does not delete the cookie from your browser unless manually completed through your browser function.
    6. Cookies that Have Been Set in the Past    Collection of your data from our analytics cookies can be deleted. If cookies are deleted, the information collected prior to the preference change may still be used, however, we will stop using the disabled cookie to collect any further information from your user experience. For our marketing cookie, when a user opts out of tracking, a new cookie is placed to prevent users from being tracked.